Does My Website
Actually Work?

Tick off what's true for your site as you go. Score yourself honestly, no one's watching. Except your customers, they're always watching.

Tap each one that's true

First Impressions

0/15

People can tell what you do within 5 seconds, not just “innovative solutions for tomorrow” No stock photo of people laughing at a laptop for no reason You have a favicon, so the browser tab isn't a blank rectangle Your website has been redesigned or updated in the last 2 years Every page has its own descriptive title, not “Home” repeated across all of them

Trust Signals

0/15

A visitor could find out who's actually behind the business (a name, a short bio, an About page) without digging At least one testimonial has a real full name attached, not just initials or “Anonymous” New enquiries trigger an automated next step (a confirmation, a notification, a follow up), not just an inbox someone checks when they remember A phone number, email or address is findable without emailing to ask Client logos, case studies or reviews prove someone's actually paid you

Mobile & Speed

0/15

Your site loads in under 3 seconds on mobile, test it, don't guess it Nothing overlaps, breaks, or needs horizontal scrolling on a phone Buttons and links are big enough to tap without zooming in Images are compressed, not slowing everything to a crawl Text is readable without pinching to zoom in

Navigation & Clarity

0/15

A stranger can find pricing, services or contact info without emailing to ask One clear next step per page, not five buttons competing for attention Related pages are grouped together in the menu, not listed flat as one long list A visitor could find their way back to the homepage from anywhere You've clicked through your own site recently and didn't hit a broken link or 404

Design & Brand

0/20

Your logo, colours and fonts are the same on every page, not different in the shop vs. the blog Someone could recognise the site as yours with the logo covered up The words on the page sound like you, not a generic agency template Photos and graphics share one consistent style, not a mix of stock photos and clip art

Conversion

0/20

There's a button or link above the fold that names an action, not just “scroll to learn more” You could explain what happens right after someone clicks it Your contact form has 5 fields or fewer There's a specific next step named (a date, offer or what happens after submitting), not just “get in touch”

Your score: 0 / 100

Tick off what's true above to see where you land.

YOU ARE HERE

👑

80–100

Website Royalty

You're in great shape. If you didn't tick every box, sort out whatever's left unticked and you're basically done.

YOU ARE HERE

😊

50–79

Solid but Sleepy

The basics are there, but the gaps you didn't tick are quietly costing you leads.

YOU ARE HERE

👻

20–49

Digital Ghost Town

Technically online, but not doing much for you. This needs real attention.

YOU ARE HERE

🚨

Under 20

Send Help

This needs fixing now, not eventually. Every unticked box is a reason people leave.

Get in touch

Curious what a fresh pair of eyes would spot? Let's take a look together.

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Does My WebsiteActually Work?

First Impressions

Trust Signals

Mobile & Speed

Navigation & Clarity

Design & Brand

Conversion

Your score: 0 / 100

Website Royalty

Solid but Sleepy

Digital Ghost Town

Send Help

Curious what a fresh pair of eyes would spot? Let's take a look together.

Does My Website
Actually Work?