Privacy Policy

Last updated: 19 January 2026

This Privacy Policy explains how Lauren Allen, trading as Wiggle Creative (“we”, “us”, “our”), collects, uses, and protects personal data when you visit our website or contact us.

1. Who we are

Sole trader: Lauren Allen
Business name: Wiggle Creative
Email: connect@wigglecreative.co.uk
Location: Royston, Hertfordshire, United Kingdom

Wiggle Creative provides website design, development, and related digital services.

2. Personal data we collect

We may collect and process the following personal data:

  • Name
  • Email address
  • Business or company name
  • Website URL
  • Any information you provide via contact forms or email
  • Technical data such as IP address, browser type, device type, and approximate location

3. How we collect your data

We collect personal data when you:

  • Complete a contact form on our website
  • Contact us via email
  • Browse our website (via cookies and analytics tools)

4. How we use your data

We use your personal data to:

  • Respond to enquiries
  • Provide and manage our services
  • Communicate with clients and prospective clients
  • Improve our website and services
  • Meet legal or regulatory obligations

5. Lawful basis for processing

We process personal data under one or more of the following lawful bases:

  • Consent – where you have given clear permission
  • Contract – where processing is necessary to provide agreed services
  • Legitimate interests – to operate and improve our business and website

6. Sharing your data

We do not sell personal data.

Your data may be shared with trusted third-party service providers (such as website hosting, analytics, or email services) only where necessary to operate the website or deliver services. These providers are required to handle your data securely and lawfully.

7. Data retention

We retain personal data only for as long as necessary to fulfil its purpose or comply with legal obligations.

8. Your data protection rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to or restrict processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

To exercise your rights, contact: connect@wigglecreative.co.uk

9. Data security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

10. Changes to this policy

This Privacy Policy may be updated from time to time. Any changes will be published on this page.