Web Design

What is Wireframing & How to Get it Right

August 18, 2023

When starting a web design project, it's easy to get caught up in the excitement of selecting colour palettes, fonts, and images. However, before diving into these creative elements, it's crucial to lay a strong foundation. This is where wireframing comes into play. Wireframing is a fundamental step in the web design process, serving as a blueprint for your website.

What is Wireframing?

Wireframing is the process of creating a skeletal outline of a web page. It focuses on the structure and layout of the content, without delving into the design details such as colours, fonts, or images. Think of it as a rough sketch or a blueprint that guides the design and development of your website.

A wireframe typically includes:

  • Page Layout: Arrangement of elements such as headers, footers, navigation, and content sections.
  • Content Hierarchy: Placement and priority of content blocks to guide user flow and emphasise important information.
  • Functionality: Representation of interactive elements like buttons, links, forms, and navigation menus.
  • Annotations: Notes and labels that describe the functionality and behaviour of different elements.

Wireframes can be created using various tools, ranging from simple pen-and-paper sketches to digital tools like Adobe XD, Sketch, Figma, or dedicated wireframing tools like Balsamiq. Here at Wiggle Creative, we use Adobe XD and Figma to create our wireframes.

Why is Wireframing Important?

  1. Clarifies Project Requirements: Wireframing helps both designers and clients understand the scope and functionality of the website. By visualising the layout and elements early on, it becomes easier to identify any gaps or misunderstandings about the project requirements. This clarity prevents costly revisions later in the design process.
  2. Focuses on User Experience (UX): Without the distraction of design elements, wireframing allows you to concentrate on the user experience. It helps you to think about how users will navigate the site, what information they need, and how they will interact with different elements. By prioritising UX from the beginning, you create a more intuitive and user-friendly website.
  3. Saves Time and Resources: Investing time in wireframing can save a significant amount of time and resources in the long run. By ironing out the structure and functionality early on, you reduce the risk of major changes during the later stages of design and development. This streamlined process leads to faster project completion and reduced costs.
  4. Improves Content Strategy: Wireframes help you plan the placement and hierarchy of content, ensuring that important information is easily accessible to users. By mapping out the content structure, you can create a cohesive and logical flow that enhances the overall user experience.

How to Create Effective Wireframes

  1. Understand the User: Start by researching your target audience and understanding their needs, preferences, and pain points. This knowledge will guide your decisions on content placement and functionality.
  2. Keep it Simple: Wireframes should be simple and focused on the layout and structure. Avoid adding design elements like colours, images, or fonts at this stage.
  3. Use Grids and Boxes: Utilise grids and boxes to organize content and maintain consistency. This approach ensures a clean and structured layout.
  4. Include Annotations: Add notes and labels to explain the functionality and behaviour of different elements.
  5. Iterate and Refine: Wireframing is an iterative process. Be open to feedback and make necessary adjustments to improve the user experience and meet project requirements.


Wireframing is a critical step in the web design process that lays the groundwork for a successful website. By focusing on structure, functionality, and user experience, wireframes provide a clear blueprint that guides the entire design and development journey. Investing time in creating effective wireframes can save resources, improve collaboration, and ultimately lead to a more intuitive and user-friendly website. Want to work with our team to create your website? Get in touch using our handy form below.

Lauren Allen

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