Cosmetics by Mary
Cosmetics by Mary

the brief

Cosmetics by Mary, a beauty studio specialising in semi-permanent makeup and eyelash and eyebrow services, sought to enhance their online presence with a new website. The primary goals were to effectively showcase their services, represent their brand identity, and integrate a seamless booking system. We designed and developed a visually appealing, user-friendly, and functional website that met these objectives.


Health & Beauty


Web design | booking platform

Cosmetics by Mary
Cosmetics by Mary

the website

The project resulted in a high-performing website that combines technical proficiency with user-centric design, providing a consistent and enjoyable experience for all users and effectively supporting the business goals of Cosmetics by Mary.

  • Increased Accessibility: The site meets accessibility standards, ensuring a broader audience can access the content.
  • Enhanced User Engagement: Smooth interactions and a well-structured layout contributed to a more engaging user experience.
  • Efficient Content Management: The custom CMS empowered the Cosmetics by Mary team to manage their content independently.
  • Improved Visibility: Basic SEO and Google Analytics setup provided a foundation for ongoing digital marketing efforts and performance tracking.
  • Optimised for All Screens: The responsive design ensured that users on any device, from smartphones to desktops, had a seamless and visually appealing experience.
  • Streamlined Booking Process: The integrated booking system facilitated easy and efficient appointment scheduling, improving client satisfaction and operational efficiency.
Cosmetics by MaryCosmetics by Mary
  1. Design and Branding
    • Developed a cohesive visual identity using the brand’s colour scheme, typography, and imagery to create a professional and appealing look.
  2. Service Showcase
    • Created detailed service pages with descriptions, before-and-after images, and client testimonials to highlight the unique aspects of each service.
  3. Booking System Integration
    • Integrated a third-party booking system to allow easy appointment scheduling, ensuring a straightforward user experience.
  4. User Experience (UX) Optimisation
    • Implemented a clean navigation structure and interactive elements that are accessible and provide immediate feedback. Conducted user testing for continuous improvement.
  5. Smooth Interactions and Animations
    • Added smooth scrolling, hover effects, and subtle animations to enhance user engagement without overwhelming the content.
  6. Responsive Design and Optimisation for All Screens
    • Employed a mobile-first strategy, using flexible layouts, media queries, and scalable images to ensure the site functions well on all devices. Tested for consistent performance across various devices and browsers.
  7. Google Analytics Setup
    • Implemented Google Analytics to track user behaviour and website performance, providing valuable insights for ongoing improvements.
  8. SEO and Indexing
    • Conducted keyword research and optimised on-page elements, ensuring all pages were indexed by Google and adhered to SEO best practices.

Responsive you ask? Absolutely.

Ensuring the Cosmetics by Mary website was optimised for all screen sizes was a key aspect of the project. I employed a mobile-first design strategy, utilising flexible grid layouts, media queries, and scalable images to adapt the site seamlessly to various screen sizes and resolutions. This approach ensured that the website looks and functions well on smartphones, tablets, laptops, and desktops. Rigorous testing across multiple devices and browsers confirmed consistent performance and appearance, providing users with a smooth and visually appealing experience regardless of how they accessed the site. This attention to responsive design not only enhanced user satisfaction but also broadened the website's accessibility and reach.

Cosmetics by MaryCosmetics by Mary

Wanna slide into our DMs?

Our handy form should make it pretty easy for you to get our attention.

We are based in Cambridge & Hertfordshire, but the beauty of a website is it's online, so we can build you a website wherever you're based.

We've got your submission!

Our team will be in touch real soon to chat about what magic we can create together. For now, why not explore our projects?

View Projects

Oops, looks like you've made a mistake! Try again.