01 - The brief
The old site was dated and simple — essentially a digital leaflet with no way to connect a specific learner to the right instructor. The brief was to build a proper instructor search and pairing experience, back it with trust-building stats, ratings and reviews, add service pages for SEO, and give the whole thing a modern, friendly, intuitive feel with strong calls to action — all wired into a lead management system so enquiries could be actioned immediately rather than sitting in an inbox.
02 - The first impression
"More than a driving school. A co-operative" opens the site rather than a generic learn-to-drive line, because co-op ownership is Driveaway's one genuinely unique differentiator in a market where most schools sound identical. The stat strip beneath it (35+ years, 100% shareholder instructors) turns that claim into something a visitor can immediately verify.
03 - Brand + Tone
A driving lesson is a high-anxiety purchase for a lot of learners, so "especially good with nerves" sits as a stated trust factor alongside DVSA approval and transparent pricing — reassurance treated as functionally important as credentials, not just a nice-to-have line in the copy.
04 - Structure + Flow
The instructor finder filters by area, transmission and lesson type because that's the real decision tree a learner works through, not an alphabetical list to scroll. Under the hood, a radius-based search using the Haversine formula against the postcodes.io API means "near me" results are genuinely distance-accurate rather than relying on manually tagged coverage areas per instructor.
05 - The details
The ratings and reviews widget uses Finsweet's CMS Load All to get past Webflow's default item cap, so the full review history renders rather than an artificially trimmed selection — with honeypot spam prevention keeping fake submissions out without adding friction for real reviewers.
06 - The build
Filters run on Finsweet CMS Filter with cross-page URL parameter passing, so a search started on one page carries its filters through to the next rather than resetting. Every enquiry flows into a separate lead management system — also designed as part of this project — where the team can see and contact leads directly, with the groundwork in place for automating follow-up rather than manually chasing every form fill.
07 - Memberships
08 - Search system
07 - The result
The result is a genuinely better experience for both parties — learners get a fast, accurate way to find the right instructor for them, and the instructor team gets leads that arrive organised and actionable rather than sitting unmanaged in an inbox.
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