The Jade Pathway website was designed to balance clarity, trust, and ease of use for a multidisciplinary wellness clinic. Clear content structure, calming visuals, and thoughtful interactions work together to guide users through treatments, pricing, and booking without friction. The experience prioritises reassurance and simplicity, helping visitors move confidently from curiosity to action.
_0001_Layer-3.png)
_0003_Layer-1.png)
_0000_Layer-4.png)
_0002_Layer-2.png)
Pricing is presented in a clear, expandable structure that makes complex treatment options easy to understand at a glance. Strong hierarchy and generous spacing help users compare services without feeling overwhelmed, while prominent booking links keep conversion always within reach.
Promotional service sections combine calm imagery with confident messaging to introduce specialist offerings. Clear calls to action and soft visual accents encourage exploration while maintaining the clinic’s relaxed, professional tone.
An alternative, stripped-back pricing layout reinforces clarity by removing unnecessary distractions. The restrained design keeps attention on treatments and costs, creating a transparent and user-friendly experience that builds trust.
Treatment pages pair detailed, educational content with an integrated booking panel, allowing users to learn and act in the same moment. The split layout supports longer-form reading while keeping the path to booking clear and immediate.
