Bloody great Web designer.

The brief called for stronger brand presence, higher donor appeal, and clear service information for two very different reader groups — people needing support and the people supporting them — without any group having to filter through content meant for another. Increasing donations sat underneath all of it as the commercial goal.

Stat cards use flat, unembellished presentation deliberately — no counters, no dramatic scale-up animation — so the numbers read as credible fact rather than a fundraising tactic. Tone stays consistent across copy and imagery so the site never has to switch registers between "informing" and "asking."

Services are grouped as parallel, equally weighted cards rather than a ranked list, since no one service is more important than another to the person looking for it. Further down, the page forks explicitly by visitor intent — get help, refer someone, get involved — so navigation decisions happen by role rather than by guessing which menu item applies.

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The resident quote sits directly adjacent to the statistics block rather than in a separate testimonials module. Co-locating qualitative and quantitative evidence means a reader doesn't have to hold the stat in memory while scrolling to find supporting proof — it's argued in one pass.

Built on Webflow with a native form handling newsletter signup, custom success and error states, and Donately integrated directly into the donation flow for a seamless, on-brand giving experience rather than an off-site redirect. Referral and volunteering run as separate, purpose-built pathways, each with its own CMS structure so content can be updated independently without touching the others.

Cambridge Cyrenians now has a website that truly reflects the quality of their work — built around the people who use it, and structured to keep donations moving in the right direction.